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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sport Market

Coombs,W. Timothy

Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sport Market - 1st - New York Routledge 2022 - xii,171p.

ISBN: 9780367898724

Subjects--Topical Terms:
Sports--Global Sports

Dewey Class. No.: 070.449 / COO

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