Influence of Perceived Brand Personality on Brand Purchase Intention: Role of Biological Sex, Gender Role and Brand Attitude.
Rup, Bikash Kumar
Influence of Perceived Brand Personality on Brand Purchase Intention: Role of Biological Sex, Gender Role and Brand Attitude. - 112p.
658 RUP
Influence of Perceived Brand Personality on Brand Purchase Intention: Role of Biological Sex, Gender Role and Brand Attitude. - 112p.
658 RUP