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Legends in Marketing: Consumer Behavior Attitude, Intentaion, and Choice Behavior

Malhotra, Naresh K.

Legends in Marketing: Consumer Behavior Attitude, Intentaion, and Choice Behavior - 1st ed. - Los Angeles Sage 2011 - viii, 303p.

ISBN: Rs.4275.00

Dewey Class. No.: 658.80092 MAL

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