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Individuals in B2B Marketing : Sensemaking And Action In Context

Ivanova-Gongne, Maria[et....al]

Individuals in B2B Marketing : Sensemaking And Action In Context - 1st - New York Routledge 2024 - xii,263p

ISBN: 9781032482200

Subjects--Topical Terms: --Business Management

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / IND

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