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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Kelley, Larry D.

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - 4th. - New York Routledge 2024 - x,276p

ISBN: 9781032164601

Subjects--Topical Terms: --Business Management

Subjects--Index Terms: Planning, Managing, Strategic

Dewey Class. No.: 657.74 / KEL

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