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The Dynamics of Influencer Marketing : A Multidisciplinary Approach

Alvarez-Monzoncillo, Alvarez

The Dynamics of Influencer Marketing : A Multidisciplinary Approach - 1st - New York Routledge 2023 - ix; 210p

ISBN: 9780367678906

Subjects--Topical Terms: --Management

Subjects--Index Terms: Marketing, Influencer, Dynamic

Dewey Class. No.: 658.8 / THE

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