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Consumer Behaviour In Practice: Strategic Insights For The Modern Marketer

Chan, Eugene Y.

Consumer Behaviour In Practice: Strategic Insights For The Modern Marketer - 1st. - Switzerland Palgrave Macmillan 2024 - xxi,267p.

ISBN: 9783031509490

Subjects--Topical Terms: --General Management

Subjects--Index Terms: Consumer Behavior, Practice, Strategic, Modern, Marketer

Dewey Class. No.: 658.8342 / CHA

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