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Legends in Consumer Behavior: The Early Years.Attitudes,Brand Royalty and Perceived Risk

Sheth,Jagadish N

Legends in Consumer Behavior: The Early Years.Attitudes,Brand Royalty and Perceived Risk - 1st - New Delhi Sage 2015 - xxix,240p.

ISBN: RS 2500.00

Dewey Class. No.: 658.8 / SHE

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