Foundations of Advertising Theory and Practice (Record no. 176470)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00353nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240517s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | RS 425.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla,S.A |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundations of Advertising Theory and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay |
| Name of publisher, distributor, etc | HPH |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 996P. MR-3/K |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Accession No. | Koha date last seen | Koha item type | Non-public note | Public note | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Library | School of Management Library | 04.04.1996 | KSOM799 | 17.05.2024 | Books | g/04 | 1996-04-04 | 425.00 |