Brand Building Advertising (Record no. 177501)

MARC details
000 -LEADER
fixed length control field 00337nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240517s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
Price 0
040 ## - CATALOGING SOURCE
Original cataloging agency School of Management Library
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parameswaran, M G
245 #0 - TITLE STATEMENT
Title Brand Building Advertising
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata Mc Graw Hill
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Pages 212 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Accession No. Koha date last seen Koha item type
        School of Management Library School of Management Library 28.11.2001   KSOM2886 17.05.2024 Books
        School of Management Library School of Management Library 28.11.2001   KSOM13919 17.05.2024 Books

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