Advertising and promotions an IMC perspective (Record no. 188446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240517s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah,Kruti |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotions an IMC perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | XV 987 P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Library | School of Management Library | 10.03.2016 | 659.1 SHA | KSOM20037 | 17.05.2024 | Books | |||||
| School of Management Library | School of Management Library | 10.03.2016 | 659.1 SHA | KSOM20038 | 17.05.2024 | Books |