Integrated marketing communication: advertising and promotion in a digital world (Record no. 188857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240517s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| Price | RS 12350.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.144 JUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Juska, Jerome M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communication: advertising and promotion in a digital world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | vii, 230p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Non-public note | Public note | Cost, normal purchase price | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Library | School of Management Library | 01.02.2019 | 659.144 JUS | KSOM20722 | 17.05.2024 | Books | IN27311 | 2018-08-16 | 8027.50 | OVE |