Consumer Behavior: Building Marketing Strategy (Record no. 191159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | English |
| 020 ## - ISBN | |
| International Standard Book Number | 9789355321503 |
| Price | 970 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8342 |
| Book Number | MOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior: Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | MGH |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | v, 753 p. |
| 650 ## - Subject | |
| Subject | Marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hawkins, Del I |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Kleiser, S.B |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Mookerjee, Amit |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Library | School of Management Library | 23.07.2024 | 658.8342 MOT | KSOM25349 | 23.07.2024 | Books | |||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 23.07.2024 | 1 | 658.8342 MOT | KSOM25350 | 09.04.2025 | Books |