Brand management: (Record no. 191172)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240724b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780190124137 |
| Price | 765 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827 DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management: |
| Sub Title | principles and practices |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | oxford University Press |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxv, 480p. |
| 650 ## - Subject | |
| Subject | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Library | School of Management Library | 24.07.2024 | 658.827 DUT | KSOM22265 | 24.07.2024 | Books | |||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 24.07.2024 | 1 | 658.827 DUT | KSOM22266 | 02.12.2024 | Books | ||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 24.07.2024 | 2 | 658.827 DUT | KSOM22267 | 02.05.2025 | Books | ||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 24.07.2024 | 1 | 658.827 DUT | KSOM22268 | 12.12.2024 | Books | ||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 24.07.2024 | 658.827 DUT | KSOM22269 | 24.07.2024 | Books |