Fundamentals of marketing (Record no. 196633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20240730111036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240730b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780198829256 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University Press |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxvii, 375p. |
| 650 ## - Subject | |
| Subject | Marketing management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Whitehouse, Sophie |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Antonetti, Paolo |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Rosengren, Sara |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Library | School of Management Library | 30.07.2024 | 658.8 BAI | KSOM22274 | 30.07.2024 | Books | |||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 30.07.2024 | 658.8 BAI | KSOM22275 | 30.07.2024 | Books |