Marketing analytics: (Record no. 196636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001817a 4500 |
| 005 - DATE & TIME | |
| control field | 20240730114807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240730b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780190130862 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 MAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maity, Moutusy |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics: |
| Sub Title | for strategic decision making |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xiv, 464p. |
| 650 ## - Subject | |
| Subject | Marketing Analytics |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Gurazada, Pavankumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Library | School of Management Library | 30.07.2024 | 658.83 MAI | KSOM22278 | 30.07.2024 | Books | |||||
| Dewey Decimal Classification | School of Management Library | School of Management Library | 30.07.2024 | 658.83 MAI | KSOM22279 | 30.07.2024 | Books |