Marketing management: (Record no. 197309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00678 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240902124214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240902b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030669157 |
| Terms of availability | 11920.08 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | School of Management Library |
| Transcribing agency | School of Management Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | past, present and future |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2021 |
| Place of publication, distribution, etc. | Switzerland |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Springer |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 880p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vrontis, Demetris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shams, S.M. Riad |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Library | School of Management Library | 28.08.2024 | 23 | 7032.85 | KSOM22073 | 28.08.2024 | 11920.08 | 28.08.2024 | Books |