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Brand driven; The route to integrated branding through great leadership

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Material type: Text

TextPublication details: London Kogan Page 2003Edition: 1stDescription: 334pDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Books	School of Management Library	School of Management Library	658.827 LeP (Browse shelf(Opens below))	Available	2004-01-14		KSOM6263

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.827 KOM The Brand Challenge: Adapting Branding to Sectorial Imperatives	658.827 KOT B2B brand management	658.827 LEE The strategy of global branding and brand equity	658.827 LeP Brand driven; The route to integrated branding through great leadership	658.827 LER The language of branding: theories, strategies, and tactics	658.827 LIN Brand sense: sensory secrets behind the stuff we buy	658.827 MOO Brand Management: The Indian Context	Next

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