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Taking Brand Initiative

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Material type: Text

TextPublication details: USA Jossey Bass 2008Edition: 1stDescription: VI 266p. MR-10DDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode
Books	School of Management Library	School of Management Library	658.8'27 (Browse shelf(Opens below))	Available	2009-03-20		KSOM13001

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Previous	658.5,62 Advertising	658.5,62 Advertising Management	658.8'04 JAM How to Say It: Business to Business Selling	658.8'27 Taking Brand Initiative	658.8'27 Global Brand Integrity Management : How to Protect Your Product in Today's Competitive Environment	658.8'3 KAD Leading Edge Marketing Research:21st-Century Tools and Practices	658 ADL International Dimensions of Organizational Behavior	Next

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