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Marketing Management: Text and Cases

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Material type: Text

TextPublication details: New Delhi TMH 2009Edition: 1stDescription: v 812 pDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	School of Management Library	School of Management Library	658.8 (Browse shelf(Opens below))	Available		KSOM17054

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Previous	658.8 Marketing Strategy : A Decision-Focused Approach	658.8 Marketing Strategy : A Decision-Focused Approach	658.8 Marketing Warefare	658.8 Marketing Management: Text and Cases	658.8 e-Business 2.0: Roadmap for Success	658.8 e-Business 2.0: Roadmap for Success	658.8 27 How Brands Become Icons; The Principles of Cultural Branding	Next

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