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Good Works: Marketing and Corporate Initiatives that build a better world and the bottom line

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Material type: Text

TextPublication details: New Delhi Wiley India 2012Edition: 1stDescription: iii 282 pDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	School of Management Library	School of Management Library	658.802 KOT (Browse shelf(Opens below))	Available		KSOM17393

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Previous	658.802 EGA Marketing Communications	658.802 ESA Green marketing and environmental responsibility in modern corporations	658.802 FLO Semiotics, Marketing and Communication	658.802 KOT Good Works: Marketing and Corporate Initiatives that build a better world and the bottom line	658.802 KOT Good Works!: marketing and corporate initiatives that build a better world-- and the bottom line	658.802 KUM Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation	658.802 KUM Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation	Next

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