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Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation

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Material type: Text

TextPublication details: New Delhi H.B.S Press 2004Edition: 1stDescription: vi 270pDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	School of Management Library	School of Management Library	658.802 KUM (Browse shelf(Opens below))	Available		KSOM18739
Books	School of Management Library	School of Management Library	658.802 KUM (Browse shelf(Opens below))	Available		KSOM18740

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Previous	658.802 KOT Good Works: Marketing and Corporate Initiatives that build a better world and the bottom line	658.802 KOT Good Works!: marketing and corporate initiatives that build a better world-- and the bottom line	658.802 KUM Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation	658.802 KUM Marketing as Strategy: Understanding the CEO`s Agenda for Driving Growth and Innovation	658.802 LAM Strategic Marketing Management Cases	658.802 PAR Contemporary issues in marketing and consumer behaviour	658.802 PAR Contemporary issues in marketing and consumer behaviour	Next

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