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A Research Agenda for Brand Management in a New Era of Consumerism

By:

King, Ceridwyn (ed.)

Contributor(s):

Murillo, Enrique [Editor]

Edward Elgar 2023Edition: 1stDescription: xix; 295pISBN:

9781803925509

Subject(s):

-- Fashion Technology, Brand Management, Consumerism

DDC classification:

1st 658.8 RES

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	School of Fashion Technology	School of Fashion Technology	658.8 RES (Browse shelf(Opens below))	Available		KSOFT35

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Previous	658.8 KOT Marketing Management	658.8 LUX Luxury Marketing, Sustainability and Technology The Future of Luxury Management	658.8 MOO Create Your Own Online Store in a Weekend	658.8 RES A Research Agenda for Brand Management in a New Era of Consumerism	658.8342 SOL Consumer Behavior in Fashion	658.8342 SOL Consumer Behavior in Fashion	658.84 SHO Essentials of Exporting and Importing	Next

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