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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Material type: Text

TextPublication details: New Delhi TMH 2004Edition: 6thDescription: VgnsDDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	School of Rural Management Library	School of Rural Management Library	659.13 B3 A2 (Browse shelf(Opens below))	Available		KSRM2946

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 O4 O4 Ogilvy on Advertising	659.1 O4P7 Integrated Marketing Communications : A South-Asian Perspective	659.1 W3 A2 Advertising: Principles and Practice	659.13 B3 A2 Advertising and Promotion: An Integrated Marketing Communications Perspective	659.13 S8 A2 Advertising, Promotion, and New Media	659.1909173454 B4 A2 Advertising & Marketing in Rural India: Language, Culture, and Communication	659.2 L2 P8 Public Relations: The Profession and the Practice (with a CD-ROM)	Next

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