Ghosh,Diptendu Kumar <br/><br/>
Branding and its  Impact on the Buying Behaviour of Customer of Cement Industry-A Study on Kolkata City of West Bengal. 

 - Bhubaneswar  Kiit University  2015 
 - 226p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Survey study
<br/><br/><label>Dewey Class. No.: </label>658.1 GHO