Lilien,Gary L et-al. <br/><br/>
Marketing Models. 

 - 1St. 
 - New Delhi.  PHI.  1992 
 - xv,803p. 
<br/><br/><label>ISBN: </label> RS 325.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 LIL