Berry, Michael J. A. <br/><br/>
Data Mining Techniques:For Marketing,Sales and Customer Relationship Management. 

 - 2Nd. 
 - Delhi.  Wiley Publishing India.  2008 
 - xix,643p. 
<br/><br/><label>ISBN: </label> RS 379.00 
<br/><br/><label>Dewey Class. No.: </label>004 BER