Breakenridge , Deirdre <br/><br/>
Cyberbranding; Brand building in the digital Economy 

 - 1st 
 - New Jersey  Prentice Hall  2001 
 - 352p. 
<br/><br/><label>ISBN: </label> RS 1394.00 
<br/><br/><label>Dewey Class. No.: </label>658.827 BRE