Koschnick , Wolfgang J <br/><br/>
Dictionary of Marketing 

 - 1st ed. 
 - Hants  Gower Publ.  1995 
 - 647p. 
<br/><br/><label>ISBN: </label> RS 8008.00 
<br/><br/><label>Dewey Class. No.: </label>658.8003 KOS