Rossiter, John R <br/><br/>
Advertising Communications and Promotion Management 

 - 2nd 
 - Boston  Mc Graw Hill  1998 
 - 640p. MR-3/J 
<br/><br/><label>ISBN: </label> RS 957.00 
<br/><br/><label>Dewey Class. No.: </label>659.1