Blattberg,R.C <br/><br/>
Customer Equity Building and Managing Relationships as Valuable Assets 

 - 1st 
 - Boston  HBS Press  2001 
 - 228p. 
<br/><br/><label>ISBN: </label> RS 1393.00 
<br/><br/><label>Dewey Class. No.: </label>658.812