Holt,D.b <br/><br/>
How Brands Become Icons; The Principles of Cultural Branding 

 - 1st 
 - Boston  H B S Press  2004 
 - 265p. 
<br/><br/><label>ISBN: </label> RS 1393.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 27