Malhotra, Naresh K. <br/><br/>
Marketing Research: an applied orientation 

 - 5th ed. 
 - New Delhi  Pearson Education  2009 
 - 859 p. 
<br/><br/><label>ISBN: </label> RS 465.00 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL