Mathur,U.C. <br/><br/>
Advertising Management : Text & Cases 

 - 3rd 
 - New Delhi  New Age International  2008 
 - viii 368p.MR-3/K 
<br/><br/><label>ISBN: </label> RS 195.00 
<br/><br/><label>Dewey Class. No.: </label>659.1 MAT