Wind, Yoram(Jerry) <br/><br/>
Legends in Marketing:  Product and New Product Management 

 - 1st ed. 
 - Los Angeles  Sage  2014 
 - viii, 307p. 
<br/><br/><label>ISBN: </label> Rs.4275.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 WIN