Malhotra, Naresh K. <br/><br/>
Legends in Marketing: Research Methodology, Research Design and Data Analysis 

 - 1st ed. 
 - Los Angeles  Sage  2011 
 - viii,405p. 
<br/><br/><label>ISBN: </label> Rs.4275.00 
<br/><br/><label>Dewey Class. No.: </label>658.80092 MAL