Kumar, V. <br/><br/>
Legends in Marketing: Customer Relationship Management 

 - 1st ed. 
 - Los Angeles  Sage  2012 
 - viii, 217p. 
<br/><br/><label>ISBN: </label> Rs.4275.00 
<br/><br/><label>Dewey Class. No.: </label>658.812 KUM