Johansson, Johny K. <br/><br/>
Contemporary brand management 

 - 6th ed. 
 - New Delhi  Sage  2015 
 - xi, 215p. 
<br/><br/><label>ISBN: </label> RS 4843.80 
<br/><br/><label>Dewey Class. No.: </label>658.827 JOH