Loudon, David L <br/><br/>
Consumer Behavior: Concepts and Applications 

 - 4th ed. 
 - New Delhi  TMH  2016 
 - x, 788 p. 
<br/><br/><label>ISBN: </label> RS 850.00 
<br/><br/><label>Dewey Class. No.: </label>658.834 LOU