Wirtz, Jochen <br/><br/>
Services Marketing: People, Technology , Strategy 

 - 8th ed. 
 - New Jersey  World Scientific  2016 
 - iv, 783 p. 
<br/><br/><label>ISBN: </label> RS 1695.00 
<br/><br/><label>Dewey Class. No.: </label>658.8 WIR