Aaker, David A. <br/><br/>
Managing brand equity: capitalizing on the value of a brand name 

 - 1st ed. 
 - New Delhi  The Free Press  1991 
 - v, 299p. 
<br/><br/><label>ISBN: </label> RS 2485.00 
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK