TY  - BOOK
AU  - Mothersbaugh, David L
AU  - Hawkins, Del I
AU  - Kleiser, S.B
AU  - Mookerjee, Amit
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9789355321503
U1  - 658.8342 
PY  - 2022///
CY  - Chennai
PB  - MGH
KW  - Marketing
ER  -