TY  - BOOK
AU  - Baines, Paul
AU  - Whitehouse, Sophie
AU  - Antonetti, Paolo
AU  - Rosengren, Sara
TI  - Fundamentals of marketing
SN  - 9780198829256
U1  - 658.8 BAI 
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing management
ER  -