Maity, Moutusy <br/><br/>
Marketing analytics:  for strategic decision making 

 - New Delhi  Oxford University Press  2021 
 - xiv, 464p. 
<br/><br/><label>ISBN: </label>9780190130862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Analytics
<br/><br/><label>Dewey Class. No.: </label>658.83 MAI