TY  - BOOK
AU  - SChiffman, Leon G.
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 SCH 
PY  - 2023///
CY  - New Delhi
PB  - Pearson
KW  - Consumer behavior
ER  -