Shah, Kruti <br/><br/>
Advertising and Integrated Marketing Communications 

 - Chennai  Mac Graw hill  2018 
 - xxviii ,889p.  
<br/><br/><label>ISBN: </label>9781259026058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>commerce
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA