Dutta, Kirti <br/><br/>
Brand Management : Principles and Practices 

 - New Delhi  Oxford University Press  2019 
 - xxiii, 455p. 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management 
<br/><br/><label>Dewey Class. No.: </label>658.5  / DUT