TY  - BOOK
AU  - Hawkins, Del I
AU  - Motherbaugh, David L
AU  - Mookerjee, Amit
TI  - Consumer Behavior
SN  - 9789351344797
U1  - 658.8342 
PY  - 2018///
CY  - New Delhi
PB  - MGH
KW  - Marketing
ER  -