TY  - GEN
AU  - King, Ceridwyn
AU  - Murillo, Enrique
TI  - A Research agenda for brand management in a new era of consumerism
SN  - 9781803925509
U1  - 658.827 KIN 
PY  - 2023///
PB  - Edward Elgar
KW  - Brand Management
ER  -