TY  - GEN
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki
AU  - Vrontis, Demetris
AU  - Shams, S.M. Riad
TI  - Marketing management: : past, present and future
SN  - 9783030669157
U1  - 658.8 CZI 
PY  - 2021///
PB  - Springer
KW  - Marketing Management
ER  -